As part of his revamp of the company formerly known as Twitter, Elon Musk had a massive “X” logo installed on the roof of its headquarters in San Francisco on Friday — but not without controversy.
Officials in San Francisco have initiated an investigation into the appearance of the metal “X” on top of the social media company’s headquarters. Local authorities said the alteration was made without proper permission, the Associated Press reported.
According to the outlet, city officials say obtaining a permit is necessary to change letters or symbols on buildings, or erect signs, to ensure proper design and safety compliance.
The appearance of the “X” came about after San Francisco police intervened on Monday as workers attempted to remove the brand’s iconic bird and logo from the building’s side.
Police halted the process, citing safety concerns for pedestrians due to the lack of proper sidewalk precautions.
Patrick Hannan, a spokesperson for the Department of Building Inspection, said earlier last week that any replacement letters or symbols require a permit to ensure “consistency with the historic nature of the building” and that additions are safely attached to the sign, according to the Associated Press.
“Planning review and approval is also necessary to install this sign. The city is making a complaint and initiating an investigation,” he further told the outlet on Friday.
On Saturday, Musk posted a video of X’s headquarters with the new “X” logo on top of the building while sharing his thoughts about companies leaving San Francisco.
Our HQ in San Francisco tonight pic.twitter.com/VQO2NoX9Tz
— Elon Musk (@elonmusk) July 29, 2023
Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco.
Moreover, the city is in a doom spiral with one company after another left or leaving.
Therefore, they expect X will move too.
We will not.
You only know who your real friends are when…
— Elon Musk (@elonmusk) July 29, 2023
The rebranding of Twitter to X has so far led to mixed reactions from both users and analysts alike. Additionally, the new name and logo may cause issues due to trademarks held by other companies.
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